A Facebook Messenger Bot can be a very useful tool in business and marketing, particularly in the context of mobile marketing. It has many uses, but it does not offer many opportunities to the user as well as the bot.
A Messenger Bot is basically a webpage that helps manage an inbox and will usually run in the background while you perform other tasks on your phone. It is also capable of alerting the user to emails and other events, such as Facebook's PageRank. To illustrate, Facebook offers a Messenger Bot called Book Pages for eBooks, which has the ability to download books from the service, show book reviews and store bookmarks.
Another Messenger Bot is one that informs users when a new comment or picture is posted on Facebook. The bot will also notify users when there is news on a particular account and reminds them to buy products in Facebook's store.
These can all be a little bit redundant, but when used in conjunction with the Facebook Home page, these features are an incredible amount of information on a single screen. Using a Messenger Bot to perform many of these functions is important because of how much data is communicated with a single widget.
However, a Messenger Bot can be quite useful, especially if you want to take advantage of its popularity in Facebook marketing. The three main benefits of using a Messenger Bot to help promote your business are:
It can quickly become difficult to constantly maintain your business' website in the face of all the updates, comments and conversations occurring on Facebook. That is why having a single page where you can provide quick and easy information is essential.
Also, if you were to engage in a social network marketing campaign, you wouldn't want to be bombarded with offers, such as ads, promoted by a spammer, a program that is sending out bulk offers and even offers that try to sell you things. For this reason, a Messenger Bot allows you to provide quick and easy updates without too much hassle.
This will also allow you to avoid annoying pop ups, surveys and follow-ups that are common on many other popular social networks. A Messenger Bot will save you the time and effort of tracking down information, which is a real benefit in today's business world.
Messages from friends and family often get lost in the shuffle of the great and the good in our lives. With a Messenger Bot, they can be seen and read at the same time, which makes sharing these messages so much easier.
It is much more convenient to view a status update about an event on Facebook or to receive news updates from your friends than it is to have to go searching through the messages of your friends. Messages that will not be seen by them are automatically sent to the Messenger Bot so they can be seen by all of your friends.
When it comes to generating buzz around a product, the best place to do so is by posting messages and pictures on Facebook and Twitter. An SMS/Messenger Bot will provide instant results and allows you to grab attention faster than any other method available.
In conclusion, there are many reasons why you should use a Messenger Bot to help your business. It may not have all the benefits that one might expect, but when used in the right way, it can be a valuable tool for any business.