If you are thinking about a Facebook Messenger ChatBot for your own business, then you need to be aware of a few things. You might think that with all the functions and tools available to you on Facebook Messenger, you can have any type of online marketing strategy. The truth is that Messenger Chat Bots is just one of the many tools that you can use to promote your business.
Before you build your Bot, you need to know that it does not have to be a complex one. You can create a simple chat bot and without too much effort, it can already be effective. Facebook ChatBots will help your business to get more customers and increase sales. If you want to learn how to build a Facebook Messenger ChatBot, here are some of the most common mistakes that newbies do:
o Not using the correct name for your Bot. It is advisable to pick a name that is easily understandable to your target audience. By doing this, they will easily understand how the product works and would not be hesitant to buy your product.
o Not testing the bot on all devices and browsers that are supported by Facebook. Sooner or later, if you continue to use your bot on certain devices, you will realize that there are bugs and errors in your bot. So, it is very important to test your application on all devices that are supported by Facebook.
o You do not test your bots in different languages. Using a universal language like English will not help you reach more people and it will definitely lead to higher conversion rates. Test your application on different languages, to have a better result and avoid any costly mistakes.
o You do not set up a landing page on your bot website. This will increase the chances of getting high conversions as people will be encouraged to buy your product. Hence, if you do not have a landing page set up yet, you should start right now.
o You do not focus on article marketing as it is the best method to drive more traffic to your bot. By distributing articles and generating links in your bot, you will be able to promote it more effectively.
o Do not mess up the design of your bot by having flamboyant colors and fonts. This will help your bot to catch the attention of your users. Focus on making it simple and appealing.
o Do not share your bot URL publicly. Sharing your bot URL is the number one reason why many bots fail.
o You do not keep a regular check up on your bot. Keep an eye on your boat and make sure that it is working smoothly. If there are changes or problems, you can immediately take care of them.
o Try not to create many bots. If you want to promote your business, then it is recommended that you only create one bot. This will help you keep your business secured and will not allow anyone to steal your money.
o If you do not use the methods mentioned above, it will be hard for you to build a Facebook Messenger Bot. Your bot will not get used and thus, you will not gain any profits. Use the tips above and start building your Bot today.